Let’s get social!
In our virtual world, a core understanding of social media and how to use it to create brand recognition, attract potential customers, and generate sales can provide you with the leading edge you want for your farm. Social media has taught us that being social – seeing what others are doing, learning from each other, and offering others a way to connect with you – can be a productive and inexpensive strategy for growing businesses. Our goal for this conversational roundtable is to jumpstart your creative juices in thinking about your business. We’ll share ideas for creating an effective social media presence and help you start focusing on minimizing your efforts and maximizing your results through social media platforms such as your website, Instagram and Facebook.
Bring your ideas and questions to this virtual gathering and let’s support each other’s success! Spend some time with peers who have differentiated their businesses using social media. We’ll put our heads together with the team from Food Farm, Ferndale Market, and Katie Cannon Photography to hear about their experiences with social media and take away helpful tips in creating visuals, social media content, and social media strategies that you can begin to use to communicate effectively, professionally and beautifully through social media.
The event is free, but pre-registration is required.
Meet our panelists: “Our strengths in digital marketing include mouth-watering vegetables, cute kids and a sense of humor about ourselves. We keep things lively by posting a variety of content from photos to drone videos to news stories. And we’re excited to help others brainstorm some of their own strengths in digital marketing.” – Food Farm Owners Janaki Fisher-Merritt and Annie Dugan & Social Media Manager Mike Scholtz
“I grew up on the turkey farm and am part of the third-generation of Petersons now involved in Ferndale Market. I have worked in communications and marketing for over fifteen years, creating and implementing campaigns with many food brands and organizations, including produce commodity boards, sustainable meat companies, and cookbook authors. A large part of that work has focused on brand messaging and social media strategy. In 2019, I came onboard as Ferndale Market’s Marketing and Communications Manager. I’d be happy to talk about how we use our website and social media to tell our story, and what I have seen resonate with customers.” – Katie Peterson, Ferndale Market’s Marketing and Communications Manager
“It’s not uncommon to see me with a camera. Whether it’s for work or fun, I love to capture life’s moments and can’t help but see the world as a scene waiting to be photographed (much to the annoyance of my family). As a photographer, I do love to use my professional camera, but more important than any fancy camera is realizing that the camera that’s available to you at that moment — DSLR, film or phone — is your most important tool. I’m happy to share some everyday photography tips that can up the photo game for anyone.” – Katie Cannon, Katie Cannon Photography and Minnesota Cooks Photographer